1. Amazon.com :
This
logo doesn’t seem to hide much at first sight, but it gives you a
little insight in the philosophy behind the brand. First of all, the
yellow swoosh looks like a smile: Amazon.com want to have the best
customer satisfaction. The swoosh also connects the letters a and z,
meaning that this store has everything from a to z.
2. Fedex :
This is probably one of the best known logos with a hidden meaning. If
you look closely, you’ll see an arrow that’s formed by the letters E and
x. This arrow symbolizes speed and precision, two major selling points
of this company.
3. Sony Vaio:
Sony Vaio is a well known brand of laptops. But did you know that the
name Vaio logo also had a hidden meaning? Well, the first two letters
represent the basic analogue signal. The last two letters look like a 1
and 0, representing the digital signal.
4. Formula 1:
At first, this logo might not make much sense. But if you look closely,
you’ll see the number 1 in the negative space between the F and the red
stripes. I also love how this logo communicates a feeling of speed.
5. Sun Microsystems:
The Sun logo is one of the most famous ambigrams in the world. You can
read the brand name in every direction; both horizontally and
vertically. This logo was designed by professor Vaughan Pratt of the
Stanford University .
6. Baskin Robins:
The old logo of Baskin Robbins had the number 31 with an arc above it.
The new logo took this idea to the next level. The pink parts of the BR
still form the number 31, a reference to the 31 flavours.
7. Carrefour:
Carrefour is one of the biggest European retailers, and it’s also French
for “crossroads”. The logo symbolizes this word via two opposite
arrows. They also added the first letter of the name, because if you
look closely you’ll see the letter C in the negative space between the
two arrows.
8. Continental:
Continental is a manufacturer of tyres. You could actually see this in
their logo, because the first two letters create a 3-dimensional tyre.
9. NBC:
The NBC (National Broadcasting Company) is one of the biggest American
television networks. I think most of you have already seen the peacock
in this logo. The peacock has 6 different tail feathers, referring to
the six divisions at the time that this logo was created. The peacock’s
head is flipped to the right to suggest it was looking forward, not
back.
10. Toblerone:
Toblerone is a chocolate-company from Bern , Switzerland . Bern is
sometimes called ‘The City Of Bears’. They have incorporated this idea
in the Toblerone logo, because if you look closely, you’ll see the
silhouette of a bear.
11. Unilever:
Unilever is one of the biggest producers of food, beverages, cleaning
agents and personal care products. They produce a huge amount of
different products and they wanted to reflect this in their logo. Each
part of the logo has a meaning. For example: the heart represents love,
care and health - feeling good, a bird is a symbol of freedom. Relief
from daily chores – getting more out of life.
